Quick answer: Across 12 months of Mykonos sales in Europe, fresh citrus scents made up 71% of all bottles sold. Empire, Inception and Dreamscape together accounted for almost half of all sales, musk appeared in 83% of the bottles sold, and moderate-strength scents outsold strong ones by roughly two to one.
What do people in Europe actually buy when they choose a Mykonos perfume? Not what they say they like, and not what reviewers recommend, but what ends up in the basket. We analysed every full-size Mykonos bottle sold through the FragranceGems shops in Europe over twelve months. Here is what the numbers show.
Key findings
- Citrus dominates. 71% of bottles sold belong to the citrus family. Fruity scents follow at 31% (many scents belong to two families).
- Three scents make up half the market. Empire, Inception and Dreamscape account for 49% of all bottles sold. The top ten account for 84%.
- Unisex is as big as "for him". Scents labelled unisex (48%) sell as well as those labelled for him (49%). Scents labelled for her make up 4%.
- Musk is everywhere. Musk is in 83% of the bottles sold, ginger in 74% and bergamot in 70%.
- Moderate beats strong. Moderate-strength scents make up 68% of sales; strong scents 32%.
- Summer scents lead. 81% of bottles sold are scents listed for summer, though most of them are also listed for other seasons.
- People like to test first. Samples made up 14% of all Mykonos items ordered: roughly one in seven.
The ten best-selling Mykonos perfumes in Europe
| # | Perfume | Family | Share of bottles sold |
|---|---|---|---|
| 1 | Mykonos Empire | Citrus | 19.9% |
| 2 | Mykonos Inception | Citrus | 17.3% |
| 3 | Mykonos Dreamscape | Fruity | 11.9% |
| 4 | Mykonos Reflection Elixir | Citrus, Fruity | 7.3% |
| 5 | Mykonos Slow Living | Citrus | 6.8% |
| 6 | Mykonos Sorrento | Citrus | 6.7% |
| 7 | Mykonos Nautilus | Citrus, Fruity | 4.4% |
| 8 | Mykonos Untamed | Gourmand, Woody & Vanilla | 3.8% |
| 9 | Mykonos Reflection | Citrus | 3.1% |
| 10 | Mykonos Glitch | Citrus | 2.3% |
Empire alone accounts for one in five bottles sold. Read the full Empire review, or compare the top two in Empire vs Inception. For a ranking based on customer reviews rather than sales, see the best Mykonos perfumes.
Scent families: fresh wins by a wide margin
Share of bottles sold per scent family (a scent can belong to more than one family, so the total is above 100%):
Europe buys Mykonos mainly as a fresh, versatile, everyday perfume. Warm vanilla and gourmand scents are a smaller but loyal segment. Compare them in vanilla and gourmand fragrances compared.
The most popular perfume notes
Share of bottles sold that contain each note (similar notes grouped, for example white musk with musk):
- Musk: 83%
- Ginger: 74% (see ginger perfumes)
- Bergamot: 70% (see bergamot perfumes)
- Cedarwood: 49% (see cedarwood perfumes)
- Jasmine: 44% (see jasmine perfumes)
- Amber: 38% (see amber perfumes)
- Tonka bean: 37% (see tonka bean perfumes)
- Patchouli: 37% (see patchouli perfumes)
- Mandarin orange: 33%
- Neroli: 31%
The winning formula is clear: a bright citrus and ginger opening over a clean musk and wood base. Learn what each of these notes smells like in the fragrance notes glossary.
Where in Europe Mykonos is bought
The Netherlands and Germany together account for around six in ten Mykonos orders, followed by Belgium, Portugal, Spain, France and Italy. Mykonos is also ordered in Greece, Finland, Austria, Ireland, Denmark, Croatia and Sweden.
What this means if you are choosing a Mykonos perfume
- Want the safest choice? Start with the top three: Mykonos Empire, Mykonos Inception or Mykonos Dreamscape.
- Want something less common? The warm and gourmand scents, such as Bonfire Vanilla or Dark Secret, are far less widely worn.
- Not sure yet? Our scent finder narrows it down in five questions.
Methodology
Source: all full-size Mykonos bottles (50 ml and 100 ml) sold through the FragranceGems shops in Europe, the authorized retailer that also operates this store, from September 2025 to September 2026. Returns are subtracted. Perfumes no longer sold in Europe are excluded from the rankings. Family, note and intensity shares are weighted by the number of bottles sold and use the note pyramids published on each product page. Samples are counted only in the sample share. Figures are rounded. You are welcome to cite these figures with a link to this page.
Frequently asked questions
What is the best-selling Mykonos perfume?
Empire, with one in five Mykonos bottles sold in Europe over the past twelve months.
What is the most popular perfume note in Mykonos perfumes?
Musk, found in 83% of bottles sold, followed by ginger and bergamot.
Which Mykonos scent family sells best?
Citrus, with 71% of bottles sold.
In which country is Mykonos most popular in Europe?
The Netherlands, followed by Germany. Together they account for around six in ten orders.