Fragrance Guides

How to store perfume so it does not turn
Light, heat and air are what ruin a fragrance. Where to keep it, where not to, and how to tell when a bottle has gone off. Read more...
50 ml or 100 ml: which bottle size is actually right for you
How long a bottle really lasts, when the bigger size is false economy, and why perfume does not keep forever. Read more...
Choosing a perfume by season, and why heat changes everything
Temperature changes how a fragrance behaves more than most people realise. What to wear when, and why the same bottle can be perfect in January and unbearable in July. Read more...
Fragrance families explained: the six groups we use
Citrus, Floral, Fruity, Gourmand, Musky, Woody & Vanilla. What each one smells like, who tends to like it, and where to start in our range. Read more...
Fragrance notes explained: top, heart and base
A perfume is built in three layers that arrive at different times. Once you can read a note pyramid, product pages stop being a list of words and start being useful. Read more...
How to make your perfume last longer
Nine things that genuinely affect how long a fragrance stays on you, and three popular tips that do not work. Read more...
Extrait de parfum vs eau de parfum: what the concentration actually changes
Extrait, eau de parfum, eau de toilette: the difference is how much perfume oil is in the bottle. Here is what that changes in practice, and what it does not. Read more...